MB-280T03: Design and Deliver Powerful Customer Experiences with Dynamics 365 Customer Insights Training

Course Prerequisites

• Familiarity with basic concepts of customer relationship management (CRM) and an understanding of how customer data is used in marketing and sales processes.
• Prior experience with Microsoft Dynamics 365 or another CRM platform is beneficial but not required.
• Knowledge of data analysis concepts and experience with analytics platforms (like Power BI) or business intelligence tools will be helpful.
• This course is suitable for professionals with a passion for data-driven customer engagement and those looking to deepen their expertise in customer insights.

Learning Objectives

By the end of this course, you will be able to:

1. Integrate and unify customer data from multiple sources to create a comprehensive and actionable customer profile within Dynamics 365 Customer Insights.
2. Segment customers based on behaviors, demographics, and predictive analytics to deliver personalized engagement strategies.
3. Leverage AI-powered insights within Customer Insights to predict customer behavior, improve targeting, and enhance marketing and sales efforts.
4. Map and optimize customer journeys across multiple touchpoints to deliver consistent, relevant experiences at every stage.
5. Create actionable reports and dashboards using Power BI and other tools to track customer engagement and evaluate the success of personalized campaigns.
6. Ensure data security and compliance by applying best practices for handling sensitive customer information and managing consent.
7. Prepare for the MB-280T03 certification exam with real-world examples, hands-on labs, and comprehensive reviews of the essential features and tools within Dynamics 365 Customer Insights.

Target Audience

This course is ideal for:

• Customer Experience Managers and Marketing Professionals who are looking to create personalized customer engagement strategies using customer data insights.
• Data Analysts and Business Intelligence Professionals who want to develop expertise in customer segmentation, data analysis, and using AI-powered insights to improve customer experiences.
• CRM Consultants and Customer Insights Specialists interested in understanding how to integrate Dynamics 365 Customer Insights into broader customer relationship management solutions.
• Sales Professionals looking to use data insights to optimize lead management, improve sales strategies, and build stronger customer relationships.
• Individuals preparing for the MB-280T03 certification exam to become certified in Microsoft Dynamics 365 Customer Insights.